There's no such thing as a "born salesperson." Just like there's no such thing as a "born doctor" or a "born lawyer." Retail selling is a technology that has to be learned like anything else - if you want to be good at it. And Harry J.Friedman is very good at it. Someone once said, "Harry is the kind of guy who would sell someone a kickstand and then a $3,000 bicycle to go on top of it. "What makes him and his book
on retail selling so unique is his uncanny ability to turn shoppers into buyers,
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