Thursday, June 27, 2013
Brand Management in Retail
Why are people brand loyal? Why branding is so important in business? What makes the brand successful? Finding answers to these questions leads to successful business which depends on repeat purchasing. It goes well beyond a logo or "look and feel" and encompasses the whole product concept - the promise of delivery, quality, and predictability. It goes beyond just letters, words, symbols, or a combination of these. Brand increases consumer satisfaction, loyalty and product attachments.
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