Wednesday, May 30, 2012
UnMarketing: Stop Marketing. Start Engaging.
From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and prayingSale
Monday, May 28, 2012
Retail Analytics: The Secret Weapon (Wiley and SAS Business Series)
The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin
Saturday, May 26, 2012
Bankruptcy Happens: Tips on How to Deal With It.
Hopefully nobody goes into retailing---or life---intending to go bankrupt. Most start out with high hopes at least. But sometimes things go wrong.
So many things can create devastating financial losses that the business, or its proprietor, cannot recover from: depressed economy, bad landlord, inadequate financing, inexperience, losing a lawsuit, sudden neighborhood decay, a technology change that suddenly makes most of your stock obsolete, a dishonest employee, extensive roadwork out front
So many things can create devastating financial losses that the business, or its proprietor, cannot recover from: depressed economy, bad landlord, inadequate financing, inexperience, losing a lawsuit, sudden neighborhood decay, a technology change that suddenly makes most of your stock obsolete, a dishonest employee, extensive roadwork out front
Local Retail Plus Internet Marketing Equals Greater Profit
When the economy slows, local retailers often suffer. Specialty retailers suffer more, because it is harder to get potential customers out of the house and into the shops. Add to that the trend toward online shopping, and what do you have: either a problem or an opportunity.
"If you can't beat 'em join 'em" is the new motto of many retailers. They have realized they cannot stem the tide of online shopping, so why not take advantage of it? With ecommerce you can sell just about anywhere in
"If you can't beat 'em join 'em" is the new motto of many retailers. They have realized they cannot stem the tide of online shopping, so why not take advantage of it? With ecommerce you can sell just about anywhere in
Thursday, May 24, 2012
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty,
Tuesday, May 22, 2012
The Complete Idiot's Guide to Starting and Running a RetailStore
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years' experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. ? Expert author with a high industry
Friday, May 18, 2012
Word of Mouth Marketing: How Smart Companies Get People Talking
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz -- when to use them and how simple it is to make them work. Learn what sparks theSale
Thursday, May 17, 2012
Why You Need Social Brand Intelligence---And How to Get It
Social brand Intelligence makes the difference between failing and flourishing in today's markets. Basically it means asking customers what they want, actually listening to what they say, developing products and services around customer's real world preferences, and then refining those products and services to make customers want them even more.
Sound good? It is.
Some of the best-known, most successful brands in the world use social brand intelligence. One of the leading providers,
Sound good? It is.
Some of the best-known, most successful brands in the world use social brand intelligence. One of the leading providers,
Wednesday, May 16, 2012
Winning At Retail: Developing a Sustained Model for Retail Success
Praise for Winning At Retail"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you."-Jim Rand, Senior Vice President of Business Development, McDonald's
Saturday, May 12, 2012
KnowThis: Marketing Basics
KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource.Sale
What to Do When You Need a Criminal Lawyer
All sorts of unexpected things can happen in business---and in life. Many can be prepared for with good insurance. Some cannot.
A restauranteur I used to know went to prison for shooting a drunken loiterer who attacked him and his female employees as he was locking up for the night. Jon was armed, because his restaurant had been robbed before, and he was carrying the day's receipts to take to the bank.
Then a group of belligerent drunks from the bar next door got abusive. Angry at being
A restauranteur I used to know went to prison for shooting a drunken loiterer who attacked him and his female employees as he was locking up for the night. Jon was armed, because his restaurant had been robbed before, and he was carrying the day's receipts to take to the bank.
Then a group of belligerent drunks from the bar next door got abusive. Angry at being
Thursday, May 10, 2012
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your
Sunday, May 6, 2012
Marketing
Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integratedSale
Friday, May 4, 2012
The New Rules of Retail: Competing in the World's Toughest Marketplace
The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers
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