It never fails to amaze (and annoy) me how many marketers---in person and on the web---do not put themselves in the place of the customer. Here are 10 ways that marketers tick customers off---and lose them (and me) as customers.
1. Assume I am a captive audience. Take up lots of my time showing off how cool you are and/or being patronizing, insulting or silly. I am not a captive audience. I can always turn off the TV, click on another web browser tab, or walk away. So do not be rude or
Tuesday, February 28, 2012
UVA TRIAL
Guest written by our friend Mason Abbott
I was reading the newspaper on-line using my clear internet the other day and read about the trial of George Hugely that was going on. I felt terrible, but had forgotten about the trial and the murder of Yeardly Love. She was a senior at University of Virginia who played on the lacrosse team. Three years ago now, she was killed in her apartment by her on again off again boyfriend, George Hugely. The corner said that she was killed by blunt force
I was reading the newspaper on-line using my clear internet the other day and read about the trial of George Hugely that was going on. I felt terrible, but had forgotten about the trial and the murder of Yeardly Love. She was a senior at University of Virginia who played on the lacrosse team. Three years ago now, she was killed in her apartment by her on again off again boyfriend, George Hugely. The corner said that she was killed by blunt force
Martha Stewart's Encyclopedia of Crafts: An A-to-Z Guide with Detailed Instructions and Endless Inspiration
Book Description For nearly 20 years, home crafters have turned to the pages of Martha Stewart Living for all kinds of crafts projects, each presented in the magazine’s inimitable style. Now, the best of those projects, including step-by-step instructions and full-color photographs, have been collected into a single encyclopedia. Organized by topic from A to Z, Martha Stewart’s Encyclopedia of Crafts contains complete instructions and brief histories for more than 30
Friday, February 24, 2012
Alex Toys My First Sewing Kit
A case full of everything you need to learn how to sew and create fantastic art and fashions. This sewing set inculdes precut patterns for quick and easy projects, eight colors of embroidery floss, stuffing fabric, ric-rac, needles, scissors, a measuring tape, straight pins, thimble, pin cushion, buttons, and a pom-pomSale Price:$14.27Read
Thursday, February 23, 2012
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Praise for Data-Driven Marketing"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics,
Monday, February 20, 2012
Odd Craft, Complete
This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wirelessSale Price:$1.99Read
Thursday, February 16, 2012
Alex Little Hands Ready, Set, Cut!
Little Hands: Ready, Set, Cut! Your children will learn to cut eight different creative crafts. Just follow the dotted line! Circles, spirals, snip a strip. Includes easy grip scissors, eight illustrated cutting activities and over 300 stickers. Contents conform to ASTM D4236 and F963. Recommended for children ages 4 and up. WARNING: Choking Hazard-small parts. Not for children under 3Sale Price:$6.99Read
Wednesday, February 15, 2012
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build
Sunday, February 12, 2012
The Big-Ass Book of Crafts 2
Searching for crafty inspiration? Eager to try some new techniques? Need some more junk for your trunk? Well, look no further! In this cheeky sequel, Mark Montano picks up where his wildly popular The Big-Ass Book of Crafts left off, with even more spectacular—and easy-to-make—projects sure to satisfy crafters of all skill levels. Turn colorful ribbons into a show-stopping scarf . . . transform old cargo pants into a kick-ass carryall . . . a high-drama neckpiece made out of zippers?
Saturday, February 11, 2012
Marketing For Dummies
Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or
Wednesday, February 8, 2012
Enchanted Fairy Garden Kit
FABER-CASTELL-Creativity for Kids Wee Enchanted Fairy Garden Kit. Create and grow your own magical miniature fairy land! Plant the seeds and beans; water and fairy Hannah will help from there! This package contains an 11in fairy garden dish; flower fairy Hannah; resin fairy house; two resin toadstools; sparkling gems; glittery pixie dust; two tulle butterflies fabric flower bouquet; glass opti-stones; purple gravel; seeds (wheatgrass and bean mixture); potting soil; fine tipped paint brush; six
Tuesday, February 7, 2012
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show
Sunday, February 5, 2012
Owning an Inn
Authored by Leandro Delgado
Finding satellite internet service Clarion was like finding a fish in the desert – it was tough. I needed it though so I could book rooms and contact my clients via a home internet connection so I found an option that would work. I actually used it a lot in the beginning to deal with the contractor and look online for authentic period touches for the house since you can’t pick up those kinds of thing at The Home Depotand now that the place is finished I
Finding satellite internet service Clarion was like finding a fish in the desert – it was tough. I needed it though so I could book rooms and contact my clients via a home internet connection so I found an option that would work. I actually used it a lot in the beginning to deal with the contractor and look online for authentic period touches for the house since you can’t pick up those kinds of thing at The Home Depotand now that the place is finished I
Saturday, February 4, 2012
Alex Toys Knot-A-Quilt
Who needs needles, stitching or stuffing' Get "knotty" and easily make a quilt without any difficult techniques. It takes just a few creative hours to make a giant 36" x 48" quilt of fringed squares knotted together into a colorful pattern. Then cuddle up in your new creation. Kit comes with instructions and 48 squares (9" each) of colorful fleece in sixSale Price:$18.32Read
Friday, February 3, 2012
Marketing For Dummies<sup>®</sup> (For Dummies (Career/Education))
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with
Wednesday, February 1, 2012
Change is Coming
This guest post from Mickey Garza
Am I the only one out there utterly giddy that the holidays are behind us? Don’t get me wrong, I love the season and nothing warms my heart more than giving. But I have to say, all I want to do is log onto http://www.directstartv.com/ rent a PPV and get lost in Hollywood magic for two hours. It blows my mind how tired we all are. Even my usual early-bird son is sleeping until nine and I am so not disappointed. Every single one of us wants to pile up in
Am I the only one out there utterly giddy that the holidays are behind us? Don’t get me wrong, I love the season and nothing warms my heart more than giving. But I have to say, all I want to do is log onto http://www.directstartv.com/ rent a PPV and get lost in Hollywood magic for two hours. It blows my mind how tired we all are. Even my usual early-bird son is sleeping until nine and I am so not disappointed. Every single one of us wants to pile up in
Winter Hobbies and Plans for Spring
Winter narrows down the available hobbies in some parts of the country. For example, riding a motorcycle is no fun in freezing rain or sleet, and garage wood-working shops are not always heated.
Winter is a great time for some hobbies: photography, candle-making, needlework, scrap-booking, sewing, model trains. It is also a good time or studying up for new hobbies. Library books can help you make a start, and holiday gift money can be used to purchase instructional books or videos on
Winter is a great time for some hobbies: photography, candle-making, needlework, scrap-booking, sewing, model trains. It is also a good time or studying up for new hobbies. Library books can help you make a start, and holiday gift money can be used to purchase instructional books or videos on
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