Like sex, humor sells. Or does it? The answer is sometimes. If the humor is appropriate for the audience.
That sex sells is accepted as common wisdom in advertising copywriting circles, but it has to be handled carefully. Ad backlash in recent years, such as last year's J Crew ad brouhaha, shows that.
Thirty years ago you would still see industrial ads with bikini-clad women draped over equipment and tools. Then a major study at University of Texas found that, oh, yes, men remembered
Tuesday, January 31, 2012
Fashion Headbands
A Faber-Castell Creativity For Kids Kit. Decorate 10 satin headbands to wear and share! This kit contains 10 satin covered headbands, 1 sparkling butterfly embellishment, 2 fabric flowers, assorted ribbons, colorful feathers, assorted rhinestones, elastic felt pieces, craft thread, craft glue and instruction booklet. Conforms to ASTM D4236. Recommended for ages 5 and up. WARNING: CHOKING HAZARD - small parts. Not for children under 3Sale Price:Too low to displayRead
Monday, January 30, 2012
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained
Friday, January 27, 2012
The Complete Book of Retro Crafts: Collecting, Displaying & Making Crafts of the Past
Baby boomers feeling nostalgic, hipsters longing for the handmade, and anyone interested in going retro can stop right here! This is the definitive guide to the fun and quirky world of retro crafts, written by a diva of the style. It’s jam-packed with history and wonderful images from vintage pamphlets, collections, and flea market hunts. Everything memorable is included, from the ridiculous to the sublime, along with the lowdown on collecting, Junking 101, and creating a crafting group.
Thursday, January 26, 2012
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave
Move to Texas
Guest post from: Kent Lara
When we moved to Texas a few years ago we knew we were in for a big change. My fiancé and I are both from New York and had never lived anywhere else. I got a great job offer near Dallas and I knew I had to take it. We really didn’t know what to expect when we got down there. We knew we would likely have a much bigger home and that the culture would be totally different. We were pleasantly surprised by Texas. We were able to afford a home that was double the size
When we moved to Texas a few years ago we knew we were in for a big change. My fiancé and I are both from New York and had never lived anywhere else. I got a great job offer near Dallas and I knew I had to take it. We really didn’t know what to expect when we got down there. We knew we would likely have a much bigger home and that the culture would be totally different. We were pleasantly surprised by Texas. We were able to afford a home that was double the size
Monday, January 23, 2012
Sunday, January 22, 2012
Principles of Marketing (13th Edition)
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a
Thursday, January 19, 2012
Alex Toys Paper Plate Bugs, Alex Little Hands Art Series
Create crafty crawlers: just layer, glue and stick! There are thousands of possibilities in this one little box! This kit contains colored paper plates, 150 stickers and pre-cut shapes, chenille sticks, pom poms, fringed and crinkled paper, popsicle sticks, buttons, googly eyes, tissue paper, glue stick (1.4oz/40g) and easy to follow instructions. Contents conform to ASTM D4236 & F963. Recommended for children ages 7 and up. WARNING: Choking Hazard-small parts. Not for children under 3Sale
Wednesday, January 18, 2012
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent
Tuesday, January 17, 2012
Precision Metal Parts Custom Cut to Fine Tolerances, and Same-Day Delivery
As Kanban and Just In Time have become standards for manufacturing, time becomes a manufacturer's greatest asset---or greatest problem. Losing time to inaccurately measured and cut metal parts is a drain on profits as well as efficiency. The precision, accuracy and reliability of metal suppliers is critical.
One full-line metal distributor in Southern California and Arizona offers an extensive online inventory, robust production capabilities, and exceptional customer service with over 60
One full-line metal distributor in Southern California and Arizona offers an extensive online inventory, robust production capabilities, and exceptional customer service with over 60
Sunday, January 15, 2012
Melissa & Doug Friendship Stamp Set
Stamp and sketch to your heart's content with this cheerfully themed collection. When inspiration hits, this simple stamp and pencil set lets budding artists make countless colorful creations. Friendship-themed images include a butterfly, rainbow, teddy bear, various hearts and flowers, and a bouquet of balloons. The set includes five colored pencils for sketching, scribbling, or coloring in the details, and two large pads of washable ink--a blessing for parents of the overzealous stamper. All
Saturday, January 14, 2012
UnMarketing: Stop Marketing. Start Engaging.
From one of the leading experts in viral and social marketing-market your business effectively to today's customersFor generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why
Wednesday, January 11, 2012
Alex Toys Shrinky Dinks Kit, Jewelry
This is the perfect kit for the up-and-coming jewelry designer! Includes over forty pre-cut shapes, eight colored pencils, beads, earring hoops, barrettes, string, clasps, adhesive dots and instructions. Shapes are pre printed and require no tracing or cutting. Contents may vary. Conforms to ASTM D4236. Recommended for ages 5 and up. WARNING: Choking Hazard: not for children underSale Price:$5.93Read
Tuesday, January 10, 2012
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new
Sunday, January 8, 2012
Employment Law and Your Mobile Phone
Employment law and mobile phones may seem like a odd combination, but actually it is not. Your mobile phone is a big part of your life, and so is your job, if you have one.
Employment law determines how you interact with your employer---what rights you have, and what rights they have over you. Employment laws are complicated. In many cases they require expert interpretation by an attorney who specializes in employment law.
Nowadays many companies are infringing on employees'
Employment law determines how you interact with your employer---what rights you have, and what rights they have over you. Employment laws are complicated. In many cases they require expert interpretation by an attorney who specializes in employment law.
Nowadays many companies are infringing on employees'
Chemical Industry Mergers and Acquisitions Require Specialized Knowledge and Experience
Buying or merging chemical companies is a highly specialized process. It can be tricky, especially for companies outside the chemical industry, seeking to expand their range of products and services. Even those who are well grounded in the chemical industry benefit from the expert advice of a chemical investment bank that is dedicated to serving the chemical industry.
The Valence Group, for example, has a wealth of successful experience facilitating chemical mergers and acquisitions. They
The Valence Group, for example, has a wealth of successful experience facilitating chemical mergers and acquisitions. They
Saturday, January 7, 2012
Enterprise Resource Planning Makes Your Business Run Better
Enterprise Resource Planning, or ERP, is a process that integrates management information throughout an organization by sharing information. ERP software automates the combining of information from accounting and finance, manufacturing, sales, customer relationship management (CRM), and service.
The purpose of ERP is to make it easier to share information among business functions internally and with external entities such as vendors, customers, service providers, and joint venture partners.
The purpose of ERP is to make it easier to share information among business functions internally and with external entities such as vendors, customers, service providers, and joint venture partners.
The Big-Ass Book of Crafts
The Big-Ass Book of Crafts is packed with ideas for sprucing up your living space; concocting fabulous, all-natural body products; designing your own unique stationery; and creating countless other crafts that will convince your friends and loved ones that you're the secret love child of Martha Stewart (only much, much cooler). Forget crocheted doilies and itchy knit sweaters -- TLC's While You Were Out top designer Mark Montano has created stylish and imaginative projects that range from a
Friday, January 6, 2012
Creating a Marketing Plan: An Overview
Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced,
Thursday, January 5, 2012
Complete Any Woodcraft Project With The Help Of Art And Craft Supplies
Complete Any Woodcraft Project With The Help Of Art And Craft Supplies
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Coupon blog
The Author of this post is Velma Baird
My family and I live in Sagerton, Texas. Recently I have gotten into couponing a lot. I can save so much money each week just taking a little time each day to organize my coupons and look at coupon websites and read the paper. At first I was a little embarrassed to use coupons. Don’t you hate to be behind the person who is using coupons? Most of the time it takes a lot longer for them to check out if they are not organized. But as I got better with my
My family and I live in Sagerton, Texas. Recently I have gotten into couponing a lot. I can save so much money each week just taking a little time each day to organize my coupons and look at coupon websites and read the paper. At first I was a little embarrassed to use coupons. Don’t you hate to be behind the person who is using coupons? Most of the time it takes a lot longer for them to check out if they are not organized. But as I got better with my
Tuesday, January 3, 2012
Hassle-Free Small Business Accounting System
Accounting can be a hassle for a small business---and not just the numbers. Yes, you can hire a bookkeeper, but then your business record-keeping depends on one person. How do you know if they are really knowledgeable? It is not just about the numbers; it's about complying with labor and tax laws, too.
You can use a CPA, but that can be too expensive for daily record-keeping. Keeping good records of income and expenses is essential both to stay legal and to get the best tax deductions. So
You can use a CPA, but that can be too expensive for daily record-keeping. Keeping good records of income and expenses is essential both to stay legal and to get the best tax deductions. So
Monday, January 2, 2012
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
What Is SEO? Why Do I Need it? How Hard Can it Be?
Some small store owners are still unsure what a website can do for them. They may feel they need a website, but they are not quite sure why, especially if they have no plans to sell products or services over the Internet.
Unfortunately, many jump in and get someone to design them a website without taking time to think through exactly what they want the web site to accomplish or what they want it to say. As a result, the website may not do much to bring them new customers or to retain
Unfortunately, many jump in and get someone to design them a website without taking time to think through exactly what they want the web site to accomplish or what they want it to say. As a result, the website may not do much to bring them new customers or to retain
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