Search engine optimization (SEO) means making sure your website conforms to all the criteria set by search engines for listing websites. The problem is that many of those criteria are secret, and many of the others are highly technical.
Furthermore, Google, for example, changes their criteria for ranking sites several hundred times a year. Yup: several hundred changes a year. And SEO experts just have to basically guess what those changes are.
There are so many challenges with search
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