Professional marketers know that the field of marketing and the supporting marketing services require a team of professionals in a number of disciplines. Computers and the web have made that even more true.
Unfortunately software companies often sell their products as if the software does all the work, and the user does not need to have a professional background in the field to know what to do with it. Nothing could be farther from the truth.
We are often told that we, or any flunky of
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