Imagine living in a rural area of the country and having to drive an hour or more to get to a department store to do some much-needed shopping, only to find out that the merchandise you wanted was out of stock.
Or, put yourself in the shoes of an urban dweller who stops by the mall to visit a particular store to buy a certain item of clothing --only to learn that the desired color or size won't be arriving till later in the week.
No wonder over the past 15 years
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