Saturday, July 12, 2014
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are
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