Thursday, August 1, 2013
What Is Multichannel Retailing?
Alan Morris refutes the common perception that 'Multichannel' is an entirely new phenomenon and discusses the opportunities and challenges this avenue presents to retailers. Of late, Multichannel retail has been discussed in a way that suggests it is something of a new phenomenon. This is largely due to the advent of online stores and mobile technology. Certainly, E-commerce and M-commerce are the latest additions to the Multichannel mix and are fresh and interesting avenues for retailers
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment