427 lessons retailers learn the hard way.
"A compendium of street-smart retailing insights and acumen."No academic theory--just hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. Retail truths like:*Wholesale is the cost of the merchandise, not the cost of the sale.*There is no magic close.*Profit is not immoral.*Expecting to get the sale is half of getting it.*They hear what you say, but they do what you pay.*A manager is not a referee.*A
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