Branding a Store shows how to build a strong, independent retail brand to remain competitive in today’s global marketplace. It shows how to make your shop a winner.
A survival guide for shops that explains how you can create an appealing retail business, Branding a Store is full of practical tips on how shops can win the "battle of the brands."
Branding a Store is a must-have title for professionals who earn their living in the retail business. The book will be of benefit to retailers,
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