Thursday, June 21, 2012
Retail Truths: The Unconventional Wisdom of Retailing
"A compendium of street-smart retailing insights and acumen." 427 lessons taught only on the frontline of retailing. No academic theory here--just the hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. Retail truths like: * Wholesale is the cost of the merchandise, not the cost of the sale. * There is no magic close. * Profit is not immoral. * Expecting to get the sale is half of getting it. * They hear what you say, but they do what you pay. *
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