It never fails to amaze (and annoy) me how many marketers---in person and on the web---do not put themselves in the place of the customer. Here are 10 ways that marketers tick customers off---and lose them (and me) as customers.
1. Assume I am a captive audience. Take up lots of my time showing off how cool you are and/or being patronizing, insulting or silly. I am not a captive audience. I can always turn off the TV, click on another web browser tab, or walk away. So do not be rude or
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