Like sex, humor sells. Or does it? The answer is sometimes. If the humor is appropriate for the audience.
That sex sells is accepted as common wisdom in advertising copywriting circles, but it has to be handled carefully. Ad backlash in recent years, such as last year's J Crew ad brouhaha, shows that.
Thirty years ago you would still see industrial ads with bikini-clad women draped over equipment and tools. Then a major study at University of Texas found that, oh, yes, men remembered
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