Since the Internet started in the United States, until now most English speakers have tended to neglect digital marketing to non-English speakers in the rest of the world. At the end of the extraordinary year that was 2011, that looks more and more short-sighted.
Internet marketers have only really began to grasp this year the fact that worldwide most Internet users are not sitting at computers. Three-fourths of Internet users in some countries do not use computers; they use their mobile
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